Employee Spotlight: Meet Klara

Q: What’s your current role at Sertifi? Can you describe what a typical day looks like?    
A: My current role is a UX/UI Designer. A typical day varies for me and depends on where we are in the design process. If we’re in the ideation phase, I hold user journey mapping and sketching sessions with a cross-functional team that usually consists of customer success, product and marketing teams. It always helps to hear from diverse roles based on their interactions with customers. I consolidate everyone’s ideas and start working on interactive prototypes during the design phase. I meet with product owners and the development team to go over the designs and make necessary changes for the prototypes to be ready for testing.  During the research phase, I conduct usability tests with our existing and prospective users to learn about their understanding of our products, areas of confusion when interacting with the new design and solutions to any pain points they may have with the products. I then synthesize my findings and make the next iteration of the design based on their feedback. When I’m not designing, ideating or testing, I would usually be in meetings where we talk about any enhancements of the design process. 

Q: When did you join Sertifi? What’s your first impression of the company?  

A: I joined Sertifi in January, 2019. My first impression of the company was that it’s much smaller since I came from a background of working for a 3,000-5,000 person company. I noticed that it’s growing very fast, and everyone contributes significantly to the growth, which is really nice to see. 

Q: What are some main projects you’re working on these days?  
A: I’ve been working directly with end users on evaluating the products via the usability testing of our sending workflow. I’m also redesigning the signing workflow for our Agreement Platform. 

Q: Tell us about your favorite memory from working here at Sertifi 
A: My favorite memory was when we started conducting the usability testing sessions. The procedure and the new designs were well-received. It’s nice when the customers are enthusiastic to see where the new design is going and talk to us about it. 

It also allowed me to empathize with them more when working on the redesign. I wasn’t able to do as much research at my previous jobs. It was exciting for me to start doing that at Sertifi. I got to work on the testing script, interview, and create user scenario tasks. Having the flexibility to develop and get involved in the full usability testing process allowed me to gain more insights on how our products are used and identify areas of improvement. 

Creative designer, volunteer enthusiast, and adventurous globetrotter.

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Q: What’s the most important lesson you’ve learned from working at Sertifi? How did you come to the realization?  
A: As the first UX/UI Designer on the team, I learned that establishing a user experience process is the cornerstone of UX design and the first step when starting a UX-focused culture. I’ve also learned that a new UX/UI process can’t be established without the collaboration between cross-functional teams. It was challenging in the beginning as I was the solo UX/UI designer on board. One of the company’s founders gave me a book called “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, and it really resonated with me. I think this taught me (and is still teaching me) that without a solid UX design process, a designer could be designing in the dark, whereas having the process established can make crafting a wonderful user experience possible and enjoyable. 

Q: If you were given a one-month holiday starting tomorrow, how would you spend it?  

A: I would spend it with my family in Czech Republic and volunteer in Kathmandu, Nepal. 

Q: If you could be in the movie of your choice, what movie would you choose and what character would you play?  
A: I’d love to play Dian Fossey in Gorillas in the Mist because I’ve always been interested in wildlife, volunteering, and animal rights. I love that movie too! 

Q: What inspires you as a designer?  

A: Travel has brought a lot of inspiration to my work. Learning about different cultures and people has also allowed me to develop more empathy when designing.  

Q: Nice! Since you love traveling, what are some of your favorite destinations?  

A: The top 4 countries I’ve visited are Brazil, France, Thailand, and Peru.