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Best Western Select-Service Hotel Goes Digital with Authorization Forms



Employees were spending a lot of time emailing credit card authorization forms, following up via phone and email, and manually storing signed copies under lock and key. They knew a digital process would unbury them from administrative work while increasing convenience and security for guests.

The Sertifi Solution

By implementing Sertifi's credit card authorization solution, the property:

✅ Improved the guest experience.

Using Sertifi, guests can electronically sign credit card authorization forms anytime, anywhere, from any device. Plus, automatic reminders keep everyone on track.

✅ Decreased turnaround times by 97%.

The automated process shortened the time it takes to collect and verify cards from an average of four days to under three hours.

✅ Improved fraud and chargeback prevention methods.

Sertifi's built-in advanced fraud verification tools protect the property from fraud and chargebacks. “All our forms include an e-signature from the cardholder, deterring people from engaging in fraudulent activity and and helping us reduce expensive chargebacks,” said Kyle Murray, the property's general manager.

✅ Increased security and PCI compliance.

Storing credit card information online is more secure and makes it easy for the property to meet PCI compliance requirements. Sertifi also reduced payment data exposure from the entire front desk team to only the general manager, who securely retrieves payment data for entry into their PMS system.

“Employees are happier on the job – and if you have happy employees, you’ll have happy guests.”