Topgolf is a rapidly-growing golf-themed entertainment venue with over 24 locations and a dozen more currently under construction. Topgolf’s event space and catering offerings are popular for social functions, corporate events, and golf instruction alike, keeping their sales staff busy year-round.
Behind the scenes of all this activity was a burdensome, paper-based process for booking and paying for events. To secure an agreement, a salesperson generated an event contract and emailed it to the client, who would then print, sign, and fax over a signed copy along with their payment information. This created considerable administrative work and introduced room for human error – not to mention the fact that many customers no longer have access to a fax machine. While the process for collecting payments was fully PCI compliant, it was also highly manual and required securely storing sensitive customer information at each venue.
With six to ten sales associates at each Topgolf location, the sheer volume of paper was no longer sustainable. Further, they had a vision of better serving their Guests with a simple, painless way to sign and pay electronically – no fax machine required. With these challenges in mind, they began a search for a technology solution.
For Topgolf, their key priorities included protecting customer data and finding a faster, more efficient way to close sales. Sertifi quickly emerged as the clear choice. Offering full integration with Delphi.fdc and a direct, secure connection to their payment gateway Merchant Link, Sertifi’s closing solution was a seamless fit.
Now the sales team is able to send contracts for signature, along with a payment request for the initial deposit, in just one click. They can also request second or final payments as needed, also with the click of a button. Payment and deposit data are all pushed directly into Delphi.fdc, which means that no one at the venue ever sees or handles credit card numbers.
With Sertifi, Topgolf reduced the time it takes to collect signed and paid contracts from five days to just three hours. For their sales team, it has completely reinvented the way they get event contracts into clients’ hands – freeing up hours each day to better serve existing customers and focus on new business.
“With Sertifi and Delphi.fdc, we found a solution that greatly accelerated the time it takes to get agreements signed and event deposits paid, while keeping the safety of our Guests’ personal information top of mind” said Topgolf’s National Sales Director. In addition, with events turned around in just hours, sales reporting at both the corporate and venue level is more accurate and robust than ever, with near real-time visibility into event inventory.
For a company that specializes in great times, the ultimate measure of success has been the positive response from their Guests. Topgolf Guests find it easy and convenient to sign and pay for events at any time, from any device, and they feel comfortable knowing their credit card information is secure. Which means the only thing they have to worry about is perfecting their golf swing.
Topgolf is a global sports entertainment community creating the best times of your life, with 24 locations serving 8 million Guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays, and hundreds of HDTVs.
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“It greatly accelerated the time it takes to get agreements signed and event deposits paid – from 5 days to just 3 hours.”
National Sales Director, Topgolf