Hilton Garden Inn San Diego Bayside Collects Authorizations 3.5x Faster

Opportunity

Prior to using Sertifi, the property was using Hightail to handle authorization forms, but they wanted a solution that took efficiency, security, and PCI compliance a step further.

“There were a lot of extra steps and unnecessary work to keep things secure before moving to Sertifi," said Ryan Turnello, campus director of finance.

The former process also meant printing, scanning, and emailing forms, which the guest then had to print, complete, and fax back. From there, the Hilton team would scan the documents into Hightail store them securely, then shred them. Managing 20-30 credit card authorization forms a month, staff lost a lot of time lost on manual steps and verifying credit card numbers.

The Sertifi Solution

By implementing Sertifi's credit card authorization solution, the property:

✅ Improved the guest and staff experience.

Credit card authorization forms are sent and received through a secure, easy-to-use online portal, and guests can fill out the forms from a custom-branded email by simply using their mobile device or tablet.

Sertifi also lets front desk, finance, and sales teams navigate and retrieve authorization forms in a more efficient way. Staff members can search by reference and group number in the Sertifi document library.

✅ Decreased turnaround times.

“It’s been more user-friendly, and being able to process everything through a website is a real benefit to our guests. It’s created time-savings and ease of use, which has greatly decreased the turnaround time. What used to take a week now takes a couple of days.”

✅ Increased security and PCI compliance.

Once a guest submits their form, the card is instantly verified and tokenized for future billing needs.

"The two deciding factors for Sertifi were the credit card verification and having the second set of security where a pin number is sent to your email,” said Turnello.

Staff members with the appropriate user permissions can retrieve tokenized credit card numbers and type them directly into their property management system. More importantly, guests no longer have to be bounced between team members to finalize business.