Sertifi Product Brand Guidelines

Learn how to talk about our platform, use cases, and features.

 

 

Sertifi Platform

The Sertifi platform is a product built for the hospitality and travel industries and that brings e-signature, payment, and digital authorization capabilities together as a single solution. The platform lets Sertifi clients and their guests enjoy a faster, easier, more secure experience.

Usage Guidelines

  • Refer to the platform as "Sertifi." You may refer to it as "the Sertifi platform" if you need to distinguish the software from the company.
  • The Sertifi logo may be used in lieu of written text.
  • Example: "Sertifi brings e-signature, payment, and digital authorization capabilities together as a single, secure solution. The Sertifi platform integrates with other solutions you can enjoy a connected, secure experience across the hospitality network."



Platform Use Cases


Sertifi for e-Signatures

Sertifi can be used to electronically request the review and signing of digital agreements.

Boilerplate

7,000+ hotel properties are already capturing e-signatures with Sertifi, the more convenient, secure way to finalize agreements. Let guests respond online from any device, and you'll see signed contracts and payments flow in 90% faster.

Features

  • Custom-branded portal and guest communications
  • Agreement templates
  • Collaboration tools like adding comments to agreements

Usage Guidelines

  • Do not refer to the platform's e-signatures use case as a product or present it as a proper noun. Example: "Sertifi e-Signatures"
  • Always hyphenate "e-signature."
  • Never capitalize the 'e' in "e-signature," even in a title.
  • Do not capitalize the 's' in "signature" unless the word is being used in a title or as the first word in a sentence.
  • When looking to concisely reference the platform use case, use "Sertifi for e-signatures" or "Sertifi's e-signature solution." 
  • Use the singular or plural form of "e-signature" depending on the context. Examples: "Sertifi makes it easy to securely capture e-signatures" or "Enjoy a variety of e-signature features, like templates and collaboration tools."
  • Use "sign" as a verb when grammatically relevant.


Sertifi for Payments

Sertifi can be used to request, capture, and process payments.

Boilerplate

7,000+ hotel properties are already capturing payments with Sertifi, the more convenient, secure way to finalize agreements. Avoid delays and get paid 2.5x faster by sending payment and signature requests together. Behind the scenes, Sertifi securely captures and processes your payments as one solution.

Features

  • Custom-branded portal and guest communications
  • Payment processing (via SertifiPay)
  • Payment scheduling and automated reminders
  • Reports

Usage Guidelines

  • Do not refer to the platform's payments use case as a product or present it as a proper noun. Example: "Sertifi Payments"
  • Do not use "ePayments" or "e-payments."
  • When looking to concisely reference the platform use case, use "Sertifi for payments" or "Sertifi's payment solution." 
  • Use the singular or plural form of "payment" depending on the context. Examples: "Sertifi makes it easy to securely capture and process payments" or "Enjoy a variety of payment features, like built-in processing via SertifiPay."
  • Use "pay" as a verb when grammatically relevant.

Sertifi for Digital Authorizations

Boilerplate

Start capturing digital credit card authorization forms with Sertifi, a PCI-compliant solution that's easy and secure for your guests. 14,000+ hotel properties are already getting forms back in minutes and detecting payment risk early with built-in advanced fraud tools.

Features

  • Advanced fraud tools
  • Business travel authorizations (formerly e-confirmations)

Usage Guidelines

  • Do not refer to the platform's digital authorizations use case as a product or present it as a proper noun. Example: "Sertifi eAuthorizations"
  • Do not use "eAuthorizations" or "e-authorizations."
  • When looking to concisely reference the platform use case, use "Sertifi for digital authorizations" or "Sertifi's digital authorization solution." 
  • You may simplify to "Sertifi for authorizations" or "Sertifi's authorization solution" if that's better for flow and readability in the context you're writing for.
  • You may say "Sertifi for credit card authorizations" or "Sertifi's credit card authorization solution" if the additional clarity is useful in the context you're writing for.
  • Use the singular or plural form of "authorization" depending on the context. Examples: "Sertifi makes it easy to securely capture digital authorizations" or "Enjoy a variety of digital authorization features, like advanced fraud tools."
  • Use "authorize" as a verb when grammatically relevant.



Named Platform Features


SertifiPay for Payment Processing

SertifiPay is Sertifi's proprietary payment processor. A processor is technology responsible for relaying transaction details to and from the customer’s card-issuing bank and the merchant’s acquiring bank. SertifiPay is packaged as part of the platform's payment capabilities and cannot be used (and shouldn't be referenced) as a standalone product.

Usage Guidelines

  • Do not refer to SertifiPay as a product.
  • Do not put a space between "Sertifi" and "Pay." Always capitalize "Pay."

 

Non-named Platform Features

Most of our platform features are not named features, meaning they should not be referred to as proper nouns or capitalized (except as part of a title).

  • Correct: Sertifi's advanced fraud tools help you detect risk early and avoid costly chargebacks.
  • Incorrect: Sertifi's Advanced Fraud Tools help you detect risk early and avoid costly chargebacks.

Business Travel Authorizations (Formerly e-Confirmations)

Travel management companies integrate their solutions with Sertifi, so there's an easy, secure way to send you your guest’s payment and booking information. Via a free Sertifi e-confirmations portal, you'll be able to securely retrieve data or, as an OPERA Oracle Hospitality user, see the payment details in your PMS.