Staff Efficiency

Discover the seven essential sales skills every salesperson needs to master to stay ahead in the game. From active listening to emotional intelligence, hospitality sales veteran, Theresa Ellsworth, reveals how you can sharpen your sales abilities and build stronger client relationships for long-term success in hospitality.

New year, new goals! Interested in growing as a hospitality leader and visionary? As a community built on passion, comradery, and support, it’s no surprise our industry has set us up to succeed by offering countless resources and networking opportunities to support every pillar of hospitality. We’ve compiled some of our favorite resources to help you and your team feel more empowered and connected this year.

Catch up with this roundup of 2024 customer success stories, new product features, and words from the team that are helping shape the future of hospitality.

Digital payments are reshaping the hospitality industry by addressing and improving key operational challenges. With streamlined and secure workflows, these solutions not only enhance financial performance but also elevate the experience for both staff and clients. Discover how digital payments can revolutionize your hotel sales operations.

In the bustling world of hospitality, staying ahead requires the use of industry-leading solutions. Sertifi has curated the perfect blend of revenue-accelerating solutions, acting as the essential "nutrition" hospitality businesses need to thrive efficiently and securely. See how you can cook up success with Sertifi!

We know exploring technology options can be a daunting task, but with the right planning and communication – paired with a supportive, hands-on vendor – you can get through the evaluation phase quickly and off to the fun part: implementation and results. We're sharing tips to help you create a clearer path forward in your 2025 planning.

Hear from Sertifi’s new event manager, Ginger Hart, CMP, as she shares her experience working with hotels with and without digitalization (and how manual processes almost kept her from pulling off a 10,000 person event).

Social media is a great way to enhance your selling efforts, regardless of if you have a marketing team to lean on or need to work independently. In fact, sometimes a more personal touch is exactly what helps you stand out. Learn ways to kickstart and up-level your social media strategy to broaden your reach, engage with clients more effectively, and drive more bookings and revenue.

We’re flipping the script on e-signatures and sharing why a digital signing solution is something you want to pay attention to.

Hear a recap from our chat with hospitality's leading podcast, The Modern Hotelier, live at HITEC 2024. We cover evolving technology trends like AI to chargeback risks to ways Sertifi can help hospitality business accelerate revenue.

We're excited to celebrate the momentum behind our hospitality-tailored proprietary payment processor, SertifiPay. Hear from real users how Sertifi's payment solutions have helped them simplify workflows, reduce costs, and accelerate revenue.

We’re excited to announce our new Oracle Hospitality Integration Platform (OHIP) integrations to OPERA Cloud – just another way Sertifi can help simplify and secure your authorization and payment workflows. Dive into how the integrations work, what's different from our existing OWS integration to OPERA Cloud, and the benefits of our OHIP integrations.

If you’re already accepting bank payments by sending out wiring instructions, you should still consider ACH to better meet your customers’ varying needs and preferences. Read on to better understand the benefits ACH can offer you and your customers.

Even if you know what an authorization form is, read on to make sure you're not leaving gaps in your process that could cost you revenue and time. A proper form template can help you detect fraud, reduce chargebacks, and avoid PCI noncompliance fees.

Many members of the Sertifi team have been in hospitality long before joining – so they understand first-hand the challenges and opportunities our community faces. Sometimes gaining momentum behind growing group event sales can be tricky. We chatted with some of the team to get their best tips for creatively generating new business.

If you haven’t yet incorporated AI into your fraud detection system, it may be time to consider it as a replacement for inefficient, error-prone processes that are probably resulting in too many chargebacks and costing you too much of your revenue. Read on to learn the benefits and how easy it is to get started.

The state of technology in the hospitality industry is forever evolving. Backed by the latest research on hospitality technology, this post illustrates the current tech-related trends and habits hoteliers are employing to enhance operations and create seamless experiences.

There are several ways a hotel can capture payments when a guest isn’t physically present, but that doesn’t mean they’re all good ways to do it. Merchant-Initiated Transactions (MITs) not only cost you more to process; they’re also extremely difficult to defend in the case of chargebacks. Read on to learn why.