Best of Sertifi 2024: Transforming Hospitality with Expertise and Partnerships 

As we close out the year, it’s the perfect time to reflect on our company’s milestones and collaborations that have helped drive the hospitality industry forward. From empowering hotels with cutting-edge payment solutions to thought leadership in fraud prevention and PCI compliance, here’s a roundup of the best of Sertifi in 2024. 

Customer Wins: Transforming Challenges into Success Stories 

Our customers’ success is at the heart of everything we do. In 2024, Sertifi’s solutions helped businesses across hospitality streamline operations, reduce costs, and enhance guest experiences. 

• Fairmont Scottsdale Princess significantly reduced payment delays and chargebacks by using Sertifi’s solutions to simplify and secure transactions. 

• Hotel Madison saved $9,000 by switching to Sertifi’s electronic ACH payments. 

• Marriott Austin South Collection achieved sales goals faster with Sertifi by ensuring on-time payments and driving measurable results.  

• Davidson Hospitality Group strengthened their nine-year partnership with Sertifi by enabling new alternative payment methods to meet evolving needs. 

• Amtrav used Sertifi’s solution for travel payment authorizations to ensure frictionless arrivals for business travelers. 

Trailblazing Tech: Product News & Developments 

This year, our solutions continued to set new standards in hospitality technology: 

• Celebrating a major milestone, Sertifi now serves over 20,000 unique hospitality locations across 155 countries.  

• SertifiPay ranked #1 on Hotel Tech Report’s 2024 Top Hotel Payment Processing Software List.  

• Sertifi added surcharging to SertifiPay, offering customers another way to reduce processing costs. In 2024, SertifiPay customers saved $1.5M+ by reducing card fees and an additional $4.4M+ by converting card transactions to ACH. 

• Sertifi’s new OHIP integration connects all Sertifi solutions to OPERA Cloud, simplifying front office, reservation, sales, and event workflows while prioritizing security. 

Industry Success: Expert Insights for Hospitality Businesses 

Sertifi continued guiding the industry forward in 2024: 

• Sertifi’s latest guide, Taking Charge of Chargebacks: A Hotelier’s Guide to Combatting Fraud, equips hoteliers with actionable strategies to combat fraud. 

• Sertifi payment expert, Jennifer Ferrell, hosted a webinar on her recommendations to successfully dispute chargebacks and win back revenue. 

• Sertifi’s virtual card guide breaks down one of the industry’s newer challenges, helping hotels understand how to successfully accept virtual cards for business travel. 

• With learnings on 3-D Secure, Sertifi’s helping hotels stay proactive about payment fraud prevention while maintaining seamless guest experiences. 

• Sertifi joined The Modern Hotelier at HITEC 2024 to discuss the future of hospitality technology and innovation. 

Employee Spotlight: Meet the Faces Behind the Innovation 

Behind Sertifi’s success is a team of passionate professionals who drive our vision forward. In 2024, we shone a spotlight on some of our inspiring team members: 

• Theresa Ellsworth shared her journey in hospitality, providing insights into her success and the role of women in the industry. 

• We welcomed a new international sales lead, Thomas Simons, who brings 25+ years of expertise to help hotels worldwide adopt the right tech solutions.  

• We sat down with the Sertifi payments team, who demonstrated that payment success is more than just making a profit. 

• The Heartbeat of Satisfaction: A Sertifi Customer Success Story highlighted how our customer success team ensures client satisfaction through every interaction. 

Looking Ahead to 2025 

As we wrap up 2024, we’re energized by the momentum from the past year and excited for what’s to come. From empowering hoteliers with innovative payment solutions to driving operational efficiency and enhancing guest satisfaction, Sertifi remains committed to shaping the future of hospitality. 

Stay connected with us in 2025 as we continue to transform the industry together!