Those in between the ages of 25-35 seemingly have more trouble trusting traditional hotels than their baby boomer counterparts. In fact, many millennials would prefer to stay at non-conventional lodgings such as an Airbnb because they perceive it as being safer. On the flip side, those who are 65 and older believe a hotel to be more secure.
It’s important to be aware of what consumers are thinking and feeling about your business. Getting inside the mind of your guests will help you know what it is they care about and how you can give that to them.
Stand out among the crowd
Make sure you‘re standing out among others in the hospitality industry by offering comprehensive security solutions to all your guests.
What poses the greatest threats?
As part of your security solution, take advanced measures to ensure your WiFi networks are safe and fortified from attack. Morphisec found that hotel guests are significantly more concerned with a potential breach in WiFi than other breaches. As many at 40% of responders to the study believed that a WiFi breach posed the greatest threat to them during their stay.
This was followed by POS attacks, phishing scams, and ransomware.
What are best practices you can follow?
A best practice to ensure guest safety is to create separate networks for each aspect of your business.
For example, you don’t want to use the same network for collecting payments or making reservations that you use for areas that are more susceptible to breaches like email and social media. In doing so, you can prevent an infected email from gaining access to your payment accounts.
Always remember that PCI compliance matters and it’s something your customers value. In addition to PCI compliance, a comprehensive safety plan and more secure WiFi networks will provide your guests a greater sense of trust and can even boost bookings at your hotel.